Running in prison
A zealous runner himself, Josef Trojan set out to motivate the inmates of Esserheem prison to start running. “Running gives you a happy feeling and boosts your physical health,” he says. So why not try that during the ‘airing hours’, instead of staying inside like a lot of prisoners do? Josef came up with 70 different ways to trigger running – from handing out free shoes to organizing trainings. The grand finale of his motivational campaign was a 12-day writing intervention. He covered the entire 400 m long courtyard’s path showing the triggering perseverance it takes to make it work.
As the prisoners follow the path, the two repetitive words will fade, but the mantra will keep resonating in their heads.
A project in collaboration with Esserheem prison in Veenhuizen.